the slightly smaller rotunda

"Nike are most often used as the exemplar of great integrated thinking and for good reason - whilst their overall marketing and media spend has gone up, the proportion of that spend that comprises traditional paid media has gone down, and instead Nike have focused on highly participative and spreadable content and product driven initiatives that create communities and ecosystems with the product at their heart"

~ Communications Planning in 2013 - Only Dead Fish

29 October 2012 ·