the slightly smaller rotunda
"The long flight home helped me arrive at two conclusions: We (CxOs, Marketers, Analysts) don’t really understand what is unique about Facebook. (This makes me really sad.) Because we don’t understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents"

~ Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

14 October 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.

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