"We’ve conducted research that showed consumers were 16 times more likely to click on an advert and four times more likely to purchase if it is on a premium publisher’s site."

~ Q&A: Criteo’s Michael Steckler on display attribution and Facebook’s RTB network | Econsultancy

14 October 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.