the slightly smaller rotunda

"The difference between Social Producers and traditional content creators is that they begin with the social outcomes they wish to see and reverse engineer content strategies to enliven them. They understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy and design specific shareable elements as KPIs to measure progress and results."

~ Infographics are not a Social Media Strategy: The need for social producers - Brian Solis

7 October 2012 ·