the slightly smaller rotunda

"Think of the distinction Peter Drucker draws between doing things right and doing the right thing. Strategy is about doing the right thing. Here is an exercise. Take a piece of paper and write down the purpose of your business. Then describe what the world is like with you and what it would be like without you, and see if there’s a meaningful difference."

~ Why Strategy Matters Most in Your Business | Inc.com

7 October 2012 ·