the slightly smaller rotunda

"Software: “The problem of marketing is that it’s a short-term investment,” he said. “The clients have budget for a certain time period, and they need campaigns for that specific time. Marketers need to start thinking about how to create a campaign like a piece of software, which can be upgraded and used for the long-term."

~ AKQA CCO outlines five-step plan for advertising evolution - News - Advertising - Campaign Asia-Pacific

20 September 2012 ·