"Some problems are technical problems, where the solution is finding the best expert in that field and then working to execute her strategy. But other problems require more than an answer to a known question, and demand that you spend some energy figuring out if you’re asking the right question in the first place."

~ Why Social Marketing Is So Hard - Nilofer Merchant - Harvard Business Review

19 August 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.