"SMI has fast become a data drug for the industry and that stuff tends to have an upside and a downside. It is what we’re seeing now. Media agencies are delirious about filling a near real-time information vacuum that has existed for decades. Media owners are struggling to counter."

~ AdNews: AdNews editor-in chief Paul McIntyre responds to SMI

15 August 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.