the slightly smaller rotunda

"nd rather than be inspired and energised about what is possible, many of us just get scared. When companies are fearful and under financial pressure, they start criticising anything that could potentially expose any weakness rather than looking at ways to use data to reinvent their own valuable content. In contrast to the position taken by Nine, many other customers describe the SMI data to me as “business critical”."

~ AdNews: SMI strikes out at AdNews over measurement debate

15 August 2012 ·