huzzah!
"Internet ads embody all that consumers hate about advertising (they’re disruptive, ugly, annoying and not very relevant) with very little of the joy (entertainment value, relevance and levity). The only ads that have really scaled well online is a new format, search, which is owned by Google."
~ A Brave New Ad World: Buddy Media Acquires Brighter Option | Billboard | Newsroom | Buddy Media