"Internet ads embody all that consumers hate about advertising (they’re disruptive, ugly, annoying and not very relevant) with very little of the joy (entertainment value, relevance and levity). The only ads that have really scaled well online is a new format, search, which is owned by Google."

~ A Brave New Ad World: Buddy Media Acquires Brighter Option | Billboard | Newsroom | Buddy Media

12 August 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.