the slightly smaller rotunda

"The winning entries have purpose, and as part, are relationship-driven. They include creative stunts that capture attention and generate press coverage. They make earned media work every bit as hard as paid media. These areas have historically been stock and trade in the PR business. They’re becoming core to all agencies’ business."

~ Cannes 2012: Does Social Media Make All Creative Agencies PR Agencies? - Forbes

10 July 2012 ·