the slightly smaller rotunda
"But it’s hard to buy valuable, and it is in the nature of valuable not to be cheap. Often an agency will buy valuable, pay its cost, and then buy a lot of cheap mass impression inventory to drive down the overall costs. Is it a great use of budget to waste money in order to look thrifty?"

~ Are your measurements meaningful? | Marketing magazine

30 June 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.

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