"Averages are the worst possible marketing calculation because they hide the presence of segments. The average Australian, for example, has one testicle."

~ Ritson’s Ten | B&T

7 June 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.