"To be fair, I am not arguing that the benefit of scale is going away. Instead, I am arguing that the benefits of scale are being commoditized. In today’s world, you don’t need to have scale to enjoy scale."

~ The Commoditization of Scale - Maxwell Wessel - Harvard Business Review

10 May 2012 ·

About Me

I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.