May 2012
32 posts
“The deal comes down to the fact that CRM is changing beyond its traditional...”
– Why Salesforce buying Buddy Media makes sense — Tech News and Analysis
“There’s an increasing demand for services that further constrain choices and...”
– Behavior change as a value proposition (7 stories to read this weekend)
“Companies that just tack a Facebook page onto their existing model without...”
– Rules For the Social Era - Nilofer Merchant - Harvard Business Review
“You might notice that I have used the term social era. It’s not to create more...”
– Rules For the Social Era - Nilofer Merchant - Harvard Business Review
“At each point in the disruption, it makes economic sense for the big company to...”
– Stop Talking About Social and Do It - Nilofer Merchant - Harvard Business Review
“Designing for iterative change is no trivial matter. It requires both agile...”
– Undercurrent – Your Digital Worldview Doesn’t Need An App
“Bottom line: If the decisions you make about where you invest your blood, sweat,...”
– Message to Managers: Your Strategy Is Not What You Say It Is - Businessweek
Dan Harmon Poops: HEY, DID I MISS ANYTHING? →
danharmon:
Kids:
A few hours ago, I landed in Los Angeles, turned on my phone, and confirmed what you already know. Sony Pictures Television is replacing me as showrunner on Community, with two seasoned fellows that I’m sure are quite nice - actually, I have it on good authority they’re quite nice, because…
“Instead of organizing in a hierarchical way that focuses on “getting the right...”
– Social Means Freedom, for Better or for Worse - Nilofer Merchant - Harvard Business Review
“As Amazon.com CEO Jeff Bezos puts it, “Our culture is friendly and intense, but...”
– The Right Mix of Personality Types: 5 Lessons From the Animal Kingdom - Forbes
“Digital isn’t a place,” he writes, “It’s not even a pace. It’s an operating...”
– Undercurrent – Your Digital Worldview Doesn’t Need An App
“e conclusion is this: it is hard to imagine the required levels of growth or...”
– Lex in depth: Facebook - FT.com
1 tag
Planner vs analyst
In the marketing world of 2012, it’s often easy to confuse a signal, or a sympton.
In days gone past, a planner (in agency-world) would rely on a mix of two things: past experience, and gut feel.
These days though, increasingly (good) planners are adding a third thing to the mix: data & figures. For some planners, they’re more about the data then the gut feel and past...
“Before turning to the future, remember the immutable laws of finance....”
– words to live by and lose sleep from
Lex in depth: Facebook - FT.com (via fred-wilson)
“We have never lived in a time with the opportunity to put a computer in the...”
– Andreessen: There Is No Tech Bubble (And the Smartphone Is Still Under-Hyped) | Epicenter | Wired.com
“To be fair, I am not arguing that the benefit of scale is going away. Instead, I...”
– The Commoditization of Scale - Maxwell Wessel - Harvard Business Review
“…stop thinking of how to apply social media to your current channels. Instead,...”
– Can social media accelerate the buying cycle? | Econsultancy
“Similarly, if you can read but have to move your lips to get through the longer...”
– McSweeney’s Internet Tendency: The Ultimate Guide to Writing Better Than You Normally Do.
“Writing is a muscle. Smaller than a hamstring and slightly bigger than a bicep,...”
– McSweeney’s Internet Tendency: The Ultimate Guide to Writing Better Than You Normally Do.
“If freed from incessant tweaking, planning could and should become the vital...”
– I, for one, welcome our new robot advertising overlords…
“At one extreme, there are the “grand strategists”, who are intellectual, aim to...”
– I, for one, welcome our new robot advertising overlords…
“Chances are, neither your BI teams or your web analytics teams have any idea how...”
– The future of digital measurement and personalisation | The Wall Blog
“The job of the data scientist isn’t simply to uncover lost nuggets, but discover...”
– Talent Shortage Looms Over Big Data - WSJ.com
“For an enterprise SaaS business, these metrics are fairly mediocre (well, the...”
– Moz’s $18 Million Venture Financing: Our Story, Metrics and Future | SEOmoz
“Wieden + Kennedy often hires these so-called da Vincis—many of them talented and...”
– Talent Wars | Adweek
“W+K’s cloud computing cost-assessment company Cloudability launched last year,...”
– Talent Wars | Adweek
“ts and openings, and the problem is somewhat existential. Agencies seek hybrid...”
– Talent Wars | Adweek
“but I thought Tom, a young strategy director from the agency, put it best:...”
– BBC News - Learning to code
April 2012
35 posts
“Digital technologies offer increasingly the foundations for building – in areas...”
– Teaching technology: we need a digital revolution in the classroom | Observer editorial | Comment is free | The Observer
“One of the great lines in couples therapy is, ‘Stay connected through...”
– Turntable.fm: Where Did Our Love Go?, Page 4 | Inc.com
““I believe in fact that the most fundamental scale on which to judge account...”
– I, for one, welcome our new robot advertising overlords…
“Certainly a traditional marketer would not have come up with this, or known it...”
– Growth Hacker is the New VP Marketing (Monday Signal: Digital Ads Are Dead. No They’re Not. Discuss.)
“The process of integrating and optimizing your product to a big platform...”
– Growth Hacker is the New VP Marketing (Monday Signal: Digital Ads Are Dead. No They’re Not. Discuss.) 