The company is making a number of other announcements at the Adobe Digital...– Adobe Expands Its Social Analytics Lineup With Adobe Social | TechCrunch
Marketing is the first thing we do, not the last. Build virality and connection...– Seth’s Blog: When should we add marketing?
What a lot of agencies don’t get and journalists don’t get is that when clients...– AdNews: Droga5 plants Gohil as CEO in restructure
When you can zoom out and view your experience in the abstract, you create the...– Procrastination is essential to innovation (7 Stories to read this weekend)
“To put the problem in the simplest terms, the interests of the client continue to be sidelined in the way the firm operates and thinks about making money,” he said. That’s written about Goldman Sachs (by an ex-Goldman-ite), but if you work in an agency (media or creative) that is part of a holding company, I’m sure you can relate.
I propose that instead we define media as any “time, place or environment in...– 5 Things Agencies Need to Do (But Won’t) | ClickZ
Interactive marketers: we are stuck. We’re stuck between believing that we’re...– 5 Things Agencies Need to Do (But Won’t) | ClickZ
It’s also missing the necessary credit to OpenStreetMap’s contributors; we look...– Welcome, Apple! | OpenStreetMap Foundation
Last year, more than 8 billion items were delivered to 6 million households by...– Businesses say: more junk mail
Internet ads embody all that consumers hate about advertising (they’re...– A Brave New Ad World: Buddy Media Acquires Brighter Option | Billboard | Newsroom | Buddy Media