February 2012
27 posts
“Ultimately, when you own your work, you are always building equity. When you...”
– Transom » Jesse Thorn
1 tag
Marketers are a critical (weak) link
Most all of the people I’ve met up with over coffees for the last week or two have had to put up with me ranting about the following: while everyone is talking about agency models of the future/present, no one is highlighting enough that often mediocre outcomes are because of mediocre inputs and abilities from marketers themselves.
So I was happy to see this Mumbrella post from today about...
“the author seems to confuse “jobs” with “income streams”. For example, it would...”
– The internet is reshaping our economy from one of huge corporations with lots of jobs to huge platforms with lots of income streams - Chris Dixon
“The NAB Online Retail Sales Index found that online sales accounted for only 4.9...”
– Most online sales ‘made on domestic sites’ - Business (Australian Broadcasting Corporation)
“French novelist Marcel Proust, who famously said, “The real act of discovery...”
– Are You Learning as Fast as the World Is Changing? - Bill Taylor - Harvard Business Review
“But there’s also a place for R&D as rip-off and duplicate.”
– Are You Learning as Fast as the World Is Changing? - Bill Taylor - Harvard Business Review
“Curiosity is sexy. It makes me go weak at the knees. Curiosity may have killed...”
– Smart is sexy: it’s time to make curiosity hot again. Join me. Mamamia
“But think about the possibilities if you aren’t using some sensitive information...”
– Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch
“That last statistic is particularly meaningful for our incentive-based,...”
– Inside Forbes: The Inspiring Data Behind Two Digital Reporting Strategies - Forbes
“Goodby Silverstein & Partners won the Commonwealth Bank business over four...”
– … or in other words ‘they made us number 1, but we have to change things anyway (btw, did I mention I’m a new marketing director at CommBank?)’
CommBank appoints M&C Saatchi - mUmBRELLA
“Since everyone follows everyone else on Twitter, conversations begin in...”
– Fast Company: The Women of Twitter - Magazine - Vogue
“When the meeting ends, it is unclear what exactly has been accomplished, but a...”
– Fast Company: The Women of Twitter - Magazine - Vogue
“5. Make the medium the message to demonstrate a key product feature.
Swedish...”
– Five Great Agency Ideas From Around the World | Global News - Advertising Age
“Ultimately, this spells doom for the clunky, static, planning tools that media...”
– Peter Kirwan’s Long View: The client-side data revolution and what it means for advertising | TheMediaBriefing
“Frank Farrall agrees. “I think the banks have an enormous opportunity here to...”
– Socialising banking: unravelling the complexities of engagement
We will accept only engagements for which we are qualified by our experience and competence.
From the Assn of Management Consulting Firms’ Code of Ethics.
The above is what management consulting firms (eg McKinsey, Deloitte, etc) commit to (I’m assuming).
Can you imagine an advertising agency (media or creative) sticking to this? And not go follow the ‘fake it till you...
1 tag
Needed: A Melbourne food truck fair
(….or ‘fayre’ if you’re so inclined)
One of the things I’ve been excited to see on returning to Melbourne is that food trucks are now alive and well in the city.
The 4 I know of are Taco Truck, Beatbox Kitchen, Le Sausage, & Gumbo Kitchen. (If you know of more, let me know!)
The wee problem is, not nearly enough people are aware of them. I don’t mean...
1 tag
Follow my beers →
http://beersfrom2012.tumblr.com/
One of the changes I noticed upon returning to Oz is the huge number of Australia micro-brews now available. It makes having a huge variety of beers so much easier.
So I decided to post photos of all the different beers I have in 2012 (Australian or not).
1 tag
One thing that’s still holding (growing?) its share in ‘the Attention Economy’?
Trashy gossip mags - and I mean the real, tangible physical ones. Females of wide age-range still reading by themselves, reading in groups, referencing in groups. All attention “dollars”.
“But more than that, the broader community that formed around a shared vision of...”
– Coding Horror: Farewell Stack Exchange
“In a separate survey by McKinsey, 71 percent of marketers said that data-driven...”
– Peter Kirwan’s Long View: The client-side data revolution and what it means for advertising | TheMediaBriefing
“According to a new study by Portland, Ore., marketing firm BlitzLocal LLC,...”
– Facebook Seeks More Paid Ads - WSJ.com
“The crucial difference is that advertising is no longer the thing you do, it’s...”
– Interview With Smithery Founder Mr John V Willshire: Part II « BBH Labs
“What she and her colleagues found out was that volume (number of mentions) was...”
– A VC: Dispersion and Entropy In Social Media
January 2012
22 posts
“. They listen and react to the market, stimulate conversations, and pull in the...”
– The War For Digital Talent Is Already Here - Forbes 