When it comes to agency roles, I think…
- That the best strategists are those who can recognise where the business problem areas are (even if they can’t fix them - either because of the skill or the budget lies outside of their marketing comms clients);
- That the best account handlers are all about getting a marketer to focus and decide on what the 1-2 big objectives are, and to keep everyone focused on the “simplify” mantra when it comes to implementation time;
- That the best digital people know digital is a mix of art and science, and recognise where their own personal strengths lie so they know which type of other agencies to complement themselves with.
- Decisiveness / Gets Things Done – Entrepreneurs don’t “noodle,” they “do.” This is what separates entrepreneurs from big company executives, consultants and investors. Everybody else has the luxury of “analysis” and Monday-morning quarterbacking. Entrepreneurs are faced with a deluge of daily decisions – much of it minutiae. All of it requiring decisions and action.
Wired.com: How do you maintain your optimism?
Musk: Do I sound optimistic?
Wired.com: Yeah, you always do.
Musk: Optimism, pessimism, fuck that; we’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.
Love this quote by Elon Musk.