My Top 5 Artists (Week Ending 2009-11-22) →
Lisa Mitchell (71) Rilo Kiley (47) Hello Saferide (29) God Help The Girl (23) Jenny Lewis (22) Imported from Last.fm Tumblr by JoeLaz
Business as Usual
CLIENT: We’d like to go ahead and book you to handle this year’s edition but, of course, we’re in the middle of a tough recession. So we’ll only be able to offer you about 50% of what we paid last year.
ME: I gave you a heavily discounted price last year as an introductory deal. I said at the time it was a one-off and included a quote at the full price to illustrate.
CLIENT: Yeah… Anyway, we’d like you to get to work immediately, since the deadline is
this time next week.
ME: You had a three-month lead last time.
CLIENT: Uh-huh… Moving forward, we want you to treat this as urgent. Oh, and we’ll be paying you when the project comes into profit, of course.
ME: So, you want me to do three months graft in a week, on the promise that when or if you make money out of my work you’ll pay me less than half what my time is worth.
CLIENT: To be honest, we thought you’d be more grateful.
How is it that in 2009 some parts of a display media campaign that should be so simple are anything but? Why don’t all the big adservers include a column in their reports that is “Benchmark click rate for this industry”? Yes it means nought, but everyone knows the client is going to ask…. and the adservers actually have the info somewhere.
My Top 5 Artists (Week Ending 2009-11-15) →
Paul Dempsey (45) Okkervil River (28) The Waifs (26) Death Cab for Cutie (23) Yo-Yo Ma (22) Imported from Last.fm Tumblr by JoeLaz
Stocktwit and Bloomberg →
This is great - a curated list of the top Stocktwit(ters) is now available on the Bloomberg terminals.
Apple Files Patent for Un-skip-able Ads on... →
lifted straight from Chas, from the NYT: “Filing a patent application, of course, doesn’t necessarily mean that the company plans to use the technology. But the application shows, at the least, that Apple has invested in research to develop what it calls an ‘enforcement routine’ that makes people watch ads they may not want to watch. “Its distinctive feature is a design that doesn’t simply...
My Top 5 Artists (Week Ending 2009-11-8) →
Mumford & Sons (60) Death Cab for Cutie (44) God Help The Girl (31) The Go Set (27) Israel Nash Gripka (22) Imported from Last.fm Tumblr by JoeLaz
“the power and potential of network communications increasingly makes much marketing communications activity a tax paid for being unremarkable.”
It’s not something to be taken lightly, we have to work out how to do it...– Agencies need to work smarter, Kimberly-Clark marketing chief warns
My Top 5 Artists (Week Ending 2009-11-1) →
Paul Dempsey (36) The Strokes (27) Mumford & Sons (23) Ben Lee (16) Wilco (13) Imported from Last.fm Tumblr by JoeLaz