May 2013
13 posts
“After dropping to less than two years in the mid-2000s, the average tenure of a...”
– Marketing: Less guff, more puff | The Economist
“Marketers (especially ones focused online) live in an echo chamber of...”
– Get Executive Management to Approve Anything | John Doherty
“In our communications courses we talk about “think complex, speak simple”. It...”
– Amazon Staff Meetings: “No Powerpoint” | Moving People to Action
“All of this ultimately comes down to the ease of use of a medium in an...”
– 2bfa73373a9a
“Here’s a gross oversimplification: in communications, you can be creative in a...”
– 2bfa73373a9a
“remains focused on mechanics: a defined cadence for publishing, a set of...”
– (Saving…)
“Your success metric, or success metrics, should align with your campaign’s...”
– Programmatic Buying: What We’ve Learned and Where We’re Going | ClickZ
“And in France, AT Kearney recently quoted a Havas study which showed an equally...”
– HAS TELEVISION BECOME SOCIAL MEDIA’S KILLER APP? | Here Comes Now
“40% of all tweets are related to Television content during prime time...”
– HAS TELEVISION BECOME SOCIAL MEDIA’S KILLER APP? | Here Comes Now
“holding groups should have been all over Quantium – or at least knocking on its...”
– AdNews: Woolworths fires big data warning shot
“Repeat customers very often cost less than acquiring new customers, so when...”
– The Complete Guide to Reconversion | SEOmoz
1 tag
Your help: what is this called?
My Googling skills have let me down, because I’m sure the below concept has a name, but I can’t seem to find what it is. Do you know?
What I’m describing: when the last result in a sequence of results has undue emphasis - or responsibility - placed on it, simply because it happens to be last. An example: when there’s a vote of ‘yes’ or ‘no’ held up...
April 2013
23 posts
“Take coaching, for example. It’s often quicker for senior leaders to solve...”
– The Importance of Scheduling Nothing | LinkedIn
“There was a piece of advice, given to him by John Maeda (who was quoting from...”
– Teams That Ship
“The willful refusal to learn the rudiments of the [advertising] craft is all too...”
– How the ‘Father of Advertising’ Wrote and Designed Advertising | matt daniels
“Marketing has a bell curve–most companies create average marketing and achieve...”
– The last lesson on social media | matt daniels
“Individual contributors have responsibility for themselves and their work. As...”
– If Management is the Only Way Up, We’re All F’d - Rand’s Blog
1 tag
The 3 roles of an agency
Agencies can only perform these roles; their reason to exist has to be one (or a mix) of these.
If they’re not meeting at least one of these roles, they’re not long for this world. And I also suggest you’ll find those agencies doing well are clear on where they play (or don’t play) under each area:
Clarity / challenge
Intermediation - procedure / process / save time contact points...
1 tag
“Paceman is a unique product that required a very different marketing approach,” said Gabrielle Byfield, Mini Brand Communications Manager. - Mumbrella post.
Actually, being a unique should mean it’s less likely to need a different approach in marketing. If truly has a USP that is appealing, promo that to as many people as possible through traditional comms. It’s the bland,...
“If the message is right, who cares what screen people see it on? If the message...”
– The Ad Contrarian: Who’s Missing The Big Picture?
“As an advertising medium, the web is like communism. It’s never very good...”
– The Ad Contrarian: Who’s Missing The Big Picture?
“At first, I didn’t believe him. I thought, ‘OK he’s a student,...”
– Grad Student Who Shook Global Austerity Movement — Daily Intelligencer
“Some cities like New York have even begun to change how they think about...”
– How the Decline of the Traditional Workplace Is Changing Our Cities - Emily Badger - The Atlantic Cities
“Resigning and starting something outside of the agency you currently work for...”
– Can agencies innovate?: Google Firestarters talk | Brilliant Noise
“Marketers might like to imagine the consumer in permanent orbit around their...”
– Weakness with consequence: Why marketing is like gravity | canalside view
“example. As is the successful Rapha store. As is the new “store” of House of...”
– The coffee shops of Mayfair: AppearHere: why does ecommerce need physical retail and pop up shops?
“Our annual tenure study reflects an average tenure for CMOs of 43 months, nearly...”
– 10 leadership strategies you should be embracing - CMO/CIO relationship, CMO strategies, creative leadership, Leadership strategies, people management - CMO
“Thin and angular as a whippet, Peretti was dressed in a Power Nerd ensemble:...”
– Does Buzzfeed Know the Secret? — New York Magazine
“BuzzFeed’s model, known in the industry as “native advertising,” has caused some...”
– Does Buzzfeed Know the Secret? — New York Magazine
“If you’re a ‘B’ player and you’re a manager or director and you want to be VP,...”
– Project Managers Will Kill Your Company: Advice From Palo Alto Networks Founder Nir Zuk
“From the beginning, you create a culture where decisions get pushed to the...”
– Project Managers Will Kill Your Company: Advice From Palo Alto Networks Founder Nir Zuk
“Punish in private; praise in public. Make the public praise timely and specific.”
– The Two Most Important Words - Harvard Business Review
“With Mohan back in the company, the pair spent the next six months creating a...”
– Neal Mohan, Google’s $100 Million Man - Business Insider
“We conceived of, launched and sold a whole company for many millions of dollars...”
– What start
“Previously when there was such an event (or a huge problem), they would assign a...”
– Is the Time Ripe for the Expert Generalist? | Innochat
March 2013
28 posts
“By the 1980’s, the seams started to show. When Jack Welch took the helm of...”
– http://p.ost.im/p/dxp4uV
“As Einstein said, “Everybody is a genius. But if you judge a fish by its ability...”
– The 5 Most Dangerous Creativity Killers - 99U
“Our competitive set is no longer Omnicom and IPG and Publicis. It is Nielsen and...”
– Martin Sorrell on What’s Next - Harvard Business Review
“‘We’re a brand that runs a business, not a business that runs a brand.’”
– Marketers must embrace the commercial realities
“Hint: You’re not smart when you make me feel stupid. You’re smart when you make...”
– A plea to all data geeks: speak human
“But no developer dreams of making the jump to work for a mid-sized media...”
– Desperately Seeking a Digital Media Model | Digiday
“To give a simple example, if a frequentist was asked to evaluate a free throw...”
– Strategy at Digital Speed
“Michael Porter reminded us of the difference between effectiveness and strategy:...”
– Undercurrent – The Seven Forms Of Digital Advantage
http://scottberkun.com/wp-content/themes/berkun/boo... →
We worry about snakes, or getting on airplanes, when the real threats to longevity are cheeseburgers, chocolate shakes and long hours lounging on the couch.
“The choice of the term user, rather than customer or audience, is critical....”
– http://www.bealmighty.com/intersection-digital/
“I went to a Masters store the other day and there was a big sign saying you...”
– Deloitte: Retailers need to get over their ‘idiotic fear of mobile’ | B&T
“Even if unintentional on their part, people who indulge in smart-talk can be...”
– Anecdote: Using stories to catch ‘smart-talk’
“Slow down and remember this: Most things make no difference. Being busy is...”
– 12 Things Successful People Do Differently
He cited PR agency One Green Bean’s recent campaign around the Commonwealth Bank’s Kaching app as an example of where an agency – led by executive creative director Kat Thomas – was using its strategic and creative muscle.
“Kat barged in and said: ‘I can drive more downloads to Kaching than your ad campaigns can. And this is the creative program you should use to do it’,” he said.
“And I went wow that’s a great program we’ll go do that program and you could see the moment we showed it to the ad agency and it was like Kryptonite.”
