huzzah!
Kids:
A few hours ago, I landed in Los Angeles, turned on my phone, and confirmed what you already know. Sony Pictures Television is replacing me as showrunner on Community, with two seasoned fellows that I’m sure are quite nice - actually, I have it on good authority they’re quite nice, because…
"Instead of organizing in a hierarchical way that focuses on “getting the right people on the bus,” this model is about building concentric circles of talent that flow and resize as needed."
~ Social Means Freedom, for Better or for Worse - Nilofer Merchant - Harvard Business Review
"As Amazon.com CEO Jeff Bezos puts it, “Our culture is friendly and intense, but if push comes to shove we’ll settle for intense."
~ The Right Mix of Personality Types: 5 Lessons From the Animal Kingdom - Forbes
"Digital isn’t a place,” he writes, “It’s not even a pace. It’s an operating system. A method of dealing with the most complex and rapidly changing dynamics we’ve ever experienced."
"e conclusion is this: it is hard to imagine the required levels of growth or margins if Facebook does not become ubiquitous or cannot deliver on the promise of a superior sort of internet advertising."
In the marketing world of 2012, it’s often easy to confuse a signal, or a sympton.
In days gone past, a planner (in agency-world) would rely on a mix of two things: past experience, and gut feel.
These days though, increasingly (good) planners are adding a third thing to the mix: data & figures. For some planners, they’re more about the data then the gut feel and past experience.
These days, it’s dangerous to assume that just because someone is good with numbers/data/Excel/analytics that they are an analyst. The chances are just as likely they’re a planner for the digital age.
"Before turning to the future, remember the immutable laws of finance. Stratospheric growth never lasts. Returns fade. New threats emerge."
~ words to live by and lose sleep from
(via fred-wilson)
"We have never lived in a time with the opportunity to put a computer in the pocket of 5 billion people,” Andreessen says. “Practically everyone is going to have a general purpose computer in their pocket, it’s so easy to underestimate that, that has got to be the really, really big one."
~ Andreessen: There Is No Tech Bubble (And the Smartphone Is Still Under-Hyped) | Epicenter | Wired.com
"To be fair, I am not arguing that the benefit of scale is going away. Instead, I am arguing that the benefits of scale are being commoditized. In today’s world, you don’t need to have scale to enjoy scale."
~ The Commoditization of Scale - Maxwell Wessel - Harvard Business Review
"…stop thinking of how to apply social media to your current channels. Instead, take a step back and assess all they ways your audience may be impacted by social media - and develop new content, offers, and experiences that take advantage of the disruption"
~ Can social media accelerate the buying cycle? | Econsultancy
"Similarly, if you can read but have to move your lips to get through the longer words, you’ll still be a pretty bad writer. Also, if you pronounce “espresso” like “expresso."
~ McSweeney’s Internet Tendency: The Ultimate Guide to Writing Better Than You Normally Do.
"Writing is a muscle. Smaller than a hamstring and slightly bigger than a bicep, and it needs to be exercised to get stronger. Think of your words as reps, your paragraphs as sets, your pages as daily workouts."
~ McSweeney’s Internet Tendency: The Ultimate Guide to Writing Better Than You Normally Do.
"If freed from incessant tweaking, planning could and should become the vital strategic link for companies between the CEO, the marketing department, and product development, and build platforms upon which creativity can prosper."
"At one extreme, there are the “grand strategists”, who are intellectual, aim to see the big picture, are a little bit above the fray, and almost economists. At the other are the advert- tweakers, who peer myopically at advertisements, conduct groups discussions, justify creative work to sceptical clients, and are almost qualitative researchers"