the slightly smaller rotunda
huzzah!
"Companies that just tack a Facebook page onto their existing model without cultivating that shared purpose often sound know-it-all, tone-deaf, or stupid."
~ Rules For the Social Era - Nilofer Merchant - Harvard Business Review
"You might notice that I have used the term social era. It’s not to create more jargon, it’s to emphasize a point: that social is more than the stuff the marketing team deals with. It’s something that allows organizations to do things entirely differently — if we let it become the backbone of our business models."
~ Rules For the Social Era - Nilofer Merchant - Harvard Business Review
"At each point in the disruption, it makes economic sense for the big company to surrender that bit of the market to the disruptor, and so big companies logically put themselves out of business."
~ Stop Talking About Social and Do It - Nilofer Merchant - Harvard Business Review
"Designing for iterative change is no trivial matter. It requires both agile systems capable of making small changes, and regular performance monitoring. Neither of these requirements are insignificant– misalignment of internal development processes and systems, ineffective measurement processes or vendor relationships, hulking infrastructure and approval processes, and rigid, top-down hierarchies can all make it much harder to respond in small ways."
"Bottom line: If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person. As you continue on your life’s journey, allocate your resources wisely—at work and home."
~ Message to Managers: Your Strategy Is Not What You Say It Is - Businessweek
Dan Harmon Poops: HEY, DID I MISS ANYTHING?
Kids:
A few hours ago, I landed in Los Angeles, turned on my phone, and confirmed what you already know. Sony Pictures Television is replacing me as showrunner on Community, with two seasoned fellows that I’m sure are quite nice - actually, I have it on good authority they’re quite nice, because…
"Instead of organizing in a hierarchical way that focuses on “getting the right people on the bus,” this model is about building concentric circles of talent that flow and resize as needed."
~ Social Means Freedom, for Better or for Worse - Nilofer Merchant - Harvard Business Review
"As Amazon.com CEO Jeff Bezos puts it, “Our culture is friendly and intense, but if push comes to shove we’ll settle for intense."
~ The Right Mix of Personality Types: 5 Lessons From the Animal Kingdom - Forbes
"Digital isn’t a place,” he writes, “It’s not even a pace. It’s an operating system. A method of dealing with the most complex and rapidly changing dynamics we’ve ever experienced."
"e conclusion is this: it is hard to imagine the required levels of growth or margins if Facebook does not become ubiquitous or cannot deliver on the promise of a superior sort of internet advertising."
Planner vs analyst
In the marketing world of 2012, it’s often easy to confuse a signal, or a sympton.
In days gone past, a planner (in agency-world) would rely on a mix of two things: past experience, and gut feel.
These days though, increasingly (good) planners are adding a third thing to the mix: data & figures. For some planners, they’re more about the data then the gut feel and past experience.
These days, it’s dangerous to assume that just because someone is good with numbers/data/Excel/analytics that they are an analyst. The chances are just as likely they’re a planner for the digital age.
"Before turning to the future, remember the immutable laws of finance. Stratospheric growth never lasts. Returns fade. New threats emerge."
~ words to live by and lose sleep from
(via fred-wilson)
"We have never lived in a time with the opportunity to put a computer in the pocket of 5 billion people,” Andreessen says. “Practically everyone is going to have a general purpose computer in their pocket, it’s so easy to underestimate that, that has got to be the really, really big one."
~ Andreessen: There Is No Tech Bubble (And the Smartphone Is Still Under-Hyped) | Epicenter | Wired.com
"To be fair, I am not arguing that the benefit of scale is going away. Instead, I am arguing that the benefits of scale are being commoditized. In today’s world, you don’t need to have scale to enjoy scale."
~ The Commoditization of Scale - Maxwell Wessel - Harvard Business Review
About Me
I do things in digital & marketing & business. This is another place where I collect things. Sometimes I write things too here - they're the ones tagged as 'Own' & you can view them here. Also check me out here on Twitter @andrewpascoe & Delicious. The name? Loosely based on a song & album by The Lucksmiths.
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