"The glorious part of the strategic dashboard is that when presented the IABI are so enchanting that the entire meeting becomes a discussion about the actions rather than an argument about the data."
"IPA President Ian Priest. “We have to reshape the business model to reflect the way ours, and our clients’ business, is changing,” he said. “Modern marketing is more collaborative, more partner-based, and agile. So why are we stuck with a payment system that doesn’t reflect this?"
"This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While those that set out to try to find the most interesting solution are very often right too."
"The Stoics taught that destructive emotions resulted from errors in judgment, and that a sage, or person of “moral and intellectual perfection,” would not suffer such emotions."
"They can honestly share what’s true about their product or service. They don’t try to create demand temporarily or artificially…” This is about his brand knowing what’s true, versus spending effort and money on creating something false. He is talking about restraint: brands that know their truths and know their place."
"This industry is happy to see novelty as innovation. That’s fine. It won’t cost you your business,” he said during a talk on what agencies can learn from startups. “But if you’re a startup, you’ll be out of business if you take that attitude. Bright shiny objects are not innovative."
"In this creative, disruptive economy, your share of profits is a function of your share of differentiation, which is a function of your share of creativity—just how deeply, how broadly, and how systematically you can unleash and leverage human potential—wherever it exists."
"How an agency should be remunerated is not the question - it’s the key to the answer. The real question is “what business problem is the advertising seeking to address?” Once client and agency are aligned on this, the issue of appropriate remuneration structures falls into place."
"If you are concerned with attracting, motivating, retaining and unleashing the full potential of creative talent then you can ill afford an unwritten ground rule like “This company is more concerned with measuring inputs than it is with improving the quality of output.”"
A diagnosis: an explanation of the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as being the critical ones.
A guiding policy: an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis.
Coherent actions: steps that are coordinated with one another to support the accomplishment of the guiding policy.
"If you catch yourself reasoning based on “this time is different” remember that you are probably speculating. While you may be right, odds are, this time is not different. You just haven’t looked for the similarities."
"The tradeoff of CPMs and efficiencies in the upfronts versus impact in your program, I’m willing to take that risk. I’m not looking to be a low-cost provider of things I don’t need. I want to be a good buyer of things I do need."
"We write briefs around business problems, and we ask agencies to come to us with business ideas. We don’t look at a script for an ad or a billboard. We want to figure out what is preventing consumers from buying more or doing more. That changes fundamentally how you get your marketers and agencies to think about ideas, because generally they are trained to think in terms of executions, in terms of a TV ad."
Those conversations are the string. Curious people will follow the string all the way back to the place it came from.
Attaching a piece of string to your idea is the updated equivalent of getting it placed in the right part of the bookstore. Attaching a string and putting it in a place where it can move from person to person."
Do you wake up fresh and renewed — only to respond to thirty depleting emails solving someone else’s problems?
Jealously hoard your prime hours for important work. Respond to email when your brain is already taxed."